Since marketing is one of the most important aspects of any business today, it’s no wonder that more and more people are turning to digital marketing courses to learn this essential skill. There are a variety of different types of digital marketing courses available, so it can be tough to know which one is right for you. In this article, we will outline everything you need to know about online digital marketing courses and help you decide if one is right for you.
Our Ranking Criteria
When it comes to digital marketing courses, there are a lot of different factors to consider. In order to help you make the best decision for your specific needs, we have compiled our ranking criteria below. This list is not exhaustive but covers the main points we feel are important when choosing a digital marketing course.
Basic Ranking Criteria
Before we get into our specific ranking criteria, there are a few basic factors that we always consider when choosing a digital marketing course. These include:
- The quality of the course material
- The reputation of the instructor/school
- The price of the course
- The length of the course
- Any additional features or benefits the course offers
If digital marketing courses meets all of the above criteria, then it will already be ahead of most of the competition.
Advanced Ranking Criteria
In addition to the basic ranking criteria, there are a few other factors that we feel are especially important when choosing digital marketing courses. These include:
- The number of hours of content/instruction
- The number of real-world projects or case studies included
- The level of interaction and support
Digital Marketing Skills Are In High Demand
It’s no secret that digital marketing skills are in high demand. In fact, according to the Bureau of Labor Statistics, the demand for digital marketing courses and jobs is expected to grow by over 16% by 2026. This is much faster than the average job growth rate, which means that now is the perfect time to learn digital marketing.
Not only is the demand for marketing skills high, but the pay is also very good. The median salary for a internet marketing manager is over $100,000 per year and can be even higher for those with more experience or who work in a large company.
Digital marketing courses provides you with a very versatile skill and can be used in a variety of different jobs. Some of the most popular digital marketing jobs include:
- Social Media Manager
- Content Marketer
- SEO Specialist
- PPC Manager
- Email Marketing Specialist
As you can see, there are a lot of different digital marketing courses and jobs available. And, since digital marketing is such a versatile skill, it can be used in a variety of different industries. So, whether you’re interested in working in fashion, technology, or even healthcare, online marketing is a skill that can help you get your dream job.
7 Types Of Digital Marketing Courses Specialties
Now that we’ve talked about why you should consider taking a digital marketing course, let’s take a look at the different types of online marketing courses that are available. Here are seven of the most popular digital marketing courses and specialties:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Marketing Analytics
- Pay-Per-Click (PPC) Advertising
- Conversion Rate Optimization
Social Media Marketing
As digital marketing courses has evolved, so has social media marketing. What started as a way to connect with friends and family has now become an essential part of any digital marketing strategy.
Social media platforms like Facebook, Twitter, and Instagram have billions of users and offer businesses a unique way to reach their target audience. Through social media marketing, businesses can connect with their customers and create a relationship that goes beyond the transaction.
SEO
Search engine optimization (SEO) is one of the most popular digital marketing courses specialties and for good reason. SEO is all about improving the visibility of a website in search engines like Google.
The higher your website ranks in the search results, the more likely people are to find it. And, since organic traffic is the most valuable type of traffic, SEO can have a big impact on your bottom line.
Content Marketing
Content marketing is a digital marketing courses specialty that focuses on creating and distributing high-quality content. The goal of content marketing is to attract and retain customers by creating valuable, relevant, and engaging content.
Content marketing can take many different forms, including blog posts, infographics, eBooks, videos, and more. The best content marketers know how to create content that resonates with their target audience and drives results.
Email Marketing
Email marketing is a digital marketing courses specialty that focuses on using email to cultivate relationships with potential and current customers. The goal of email marketing is to build brand awareness, drive traffic to your website, and generate leads and sales.
Email marketing can be used to stay in touch with customers, promote new products or services, or deliver content like eBooks and webinars. The best email marketers know how to use email to create a relationship with their subscribers and drive results.
Marketing Analytics
Marketing analytics is a digital marketing courses specialty that focuses on measuring, analyzing, and reporting on marketing data. The goal of marketing analytics is to help marketers make more informed decisions about their campaigns and optimize their results.
Marketing analytics can be used to track the performance of marketing campaigns, understand customer behavior, and measure the ROI of marketing initiatives. The best marketing analysts know how to use data to improve the effectiveness of your campaigns.
PPC / Search Advertising
PPC/Search advertising is a digital marketing courses specialty that focuses on using paid search to advertise products and services. The goal of PPC/Search advertising is to reach a wider audience, build brand awareness, and generate leads and sales.
PPC/Search advertising can be used to promote content, drive traffic to websites, and generate leads and sales. The best PPC/Search advertisers know how to use paid search to reach their target audience and achieve their desired results.
Conversion Rate Optimization
Conversion rate optimization is a digital marketing specialty that focuses on improving the percentage of visitors to a website who take action. The goal of conversion rate optimization is to increase leads, sales, and revenue.
Conversion rate optimization can be used to improve the design of a website, create more effective calls to action, and develop better landing pages. The best conversion rate optimizers know how to use data to improve the performance of online marketing campaigns.
Tech Businesses And Startups Are Always Looking For Digital Marketing Talent
As digital marketing becomes more and more important, businesses in all industries are looking for digital marketing talent. However, there are some industries that are especially interested in digital marketing skills. These include:
- Technology
- Startups
- eCommerce
- Social media
If you’re interested in working in one of these industries, then learning digital marketing is a great way to make your resume stand out.
In addition to the industries we mentioned above, there are also a few specific types of businesses that are always looking for digital marketing talent. These include:
- Ad agencies
- Marketing firms
- Consulting companies
- Public relations firms
If you’re interested in working for one of these types of businesses, digital marketing skills will give you a big advantage.
Now that we’ve talked about some of the businesses that are looking for digital marketing talent, let’s talk about how you can learn digital marketing.
10 Best Online Marketing Courses
There are a lot of different types of digital marketing courses available, but not all of them are created equal. When choosing a marketing course, look for one that covers the essential strategies as well as platform-specific tips and tricks. The best courses will also include case studies and real-world examples.
Clickminded Digital Marketing Course
The ClickMinded platform is devoted solely to teaching people digital marketing. The Digital Marketing Course is a bundle of seven courses designed to massively increase sales. Each of the courses is oriented around a different theme or space: social media marketing, content marketing, email marketing, paid to advertise, sales funnels, web analytics, and search engine optimization.
Price: $997
Duration: 12 weeks
Format: Self-paced online course
Alison Free Diploma In E-Business
Alison is a quite popular online learning platform, as it has 20 million learners, 3.5 million graduates, and 3,000 courses. This particular course acquaints you with the various aspects of e-business as well as tips and tools for implementing a successful e-business strategy. Students learn how to design, create, edit, and track a website in order to ensure that the product or service they’re selling reaches their target audience. Specific topics covered include Google Analytics, Google AdWords, GoogleAdSense, and Google Webmaster. This course centers on teaching you how to master digital marketing via Google.
Price: Free
Duration: 14 hours
Format: Self-paced online course
Digital Marketing Institute Msc Masters In Digital Marketing
The digital marketing institute’s MSc in digital marketing is a great option for those who want to specialize in digital marketing. The course covers a wide range of topics, including data-driven marketing, digital strategy, and customer experience. And, it includes both theoretical and practical components. If you’re looking for a digital marketing course that will give you a deep understanding of the field, this is a great option.
Price: $11,850
Duration: 2 years
Format: Online course with some face-to-face components
Google Digital Garage Fundamentals Of Digital Marketing
Google’s digital garage is a great option for those who want to learn digital marketing from the world’s largest tech company. The course covers a wide range of topics, including SEO, social media, web design, and analytics. And, it includes both theory and practical components. If you’re looking for a digital marketing course that will give you an overview of the field, this is a great option.
Price: Free
Duration: 40 hours
Format: Self-paced online course
Digiteer’s Social Media Marketing Intensive
The Digiteers Social Media Marketing Intensive is an intensive ten hour course focused entirely on social media marketing. Uniquely, this is a completely live course, so you can interact in real-time with the course instructors and fellow students. Every live session features a Q&A session and engaging group exercises. Students also benefit from one-on-one mentorship from an expert course trainer, which is an invaluable tool for tackling specific issues related to your content, product, or brand.
Price: $1,345
Duration: 12 weeks
Format: Self-paced online course
Hubspot Academy Email Marketing Certification Course: Get Certified In Email Marketing
HubSpot Academy’s Email Certification Course is designed to make you an email marketing expert. The course teaches you everything you need to create an email marketing strategy that grows not only your business, but also your career as a whole. In this three-hour training, you learn practical tools and systems for building an email marketing campaign, as well as higher-level skills like building trust and forging a human connection with your audience. By the end of the course, you’ll have a chance to apply what you’ve learned with HubSpot’s free email marketing tool.
Price: Free
Duration: 3 hours
Format: Self-paced online course
Coursera Digital Marketing Specialization
Coursera’s Digital Marketing Specialization is a bundle of seven courses that provide an overview of the latest digital marketing skills, taught by industry experts. This is the only course included in this guide that features modules on both digital and analog marketing, so it’s good for students who want the flexibility to work inside and outside of the digital space. Course topics include marketing in a digital world, digital marketing analytics in theory, digital marketing analytics in practice, digital media and marketing principles, digital media and marketing strategies, marketing in an analog world, and finally a digital marketing capstone project where students put all of their new skills into practice.
Price: $79/month
Duration: 8 month
Format: Self-paced online course
Simplilearn Digital Marketing Certification Training
Simplilearn’s Digital Marketing Certification Training is an in-depth training program that culminates in Master’s certificates in all the sub-courses included in the program. This is a program that teaches advanced knowledge in SEO, content marketing, PPC, digital analytics, social media (with Facebook Blueprint Voucher), mobile marketing, and digital strategy.
Price: $1499
Duration: 1 year
Format: Self-paced online course
Udemy Digital Marketing Course
Udemy’s digital marketing course is a great option for those who want to specialize in digital marketing. The course covers a wide range of topics, including SEO, social media, web design, and analytics. And, it includes both theory and practical components. If you’re looking for a digital marketing course that will give you a deep understanding of digital marketing, this is a great option.
Price: $19.99
Duration: 12 weeks
Format: Self-paced online course
Udacity Digital Marketing Nanodegree
Udacity’s Nanodegree in Digital Marketing is an extensive set of modules that teach you marketing fundamentals, content strategy, social media marketing, SEO, search engine marketing with Google Ads, display advertising, email marketing, and Google analytics. It’s a great all-around course that is beginner-friendly but also worthwhile for digital marketers with some experience.
Price: $399/month
Duration: 12 weeks
Format: Self-paced online course
These are just a few of the digital marketing courses that are out there. With so many options available, you’re sure to find one that’s right for you. No matter which course you choose, make sure to put in the effort and you’ll be well on your way to becoming a digital marketing expert.
Tips For Succeeding In An Online Marketing Course
Whether you’re taking a digital marketing course to improve your career prospects or to grow your business, there are a few things you can do to ensure you get the most out of the experience.
1. Consider The Cost
Before you enroll in a digital marketing course, it’s important to consider the cost. There are many free and low-cost courses available, but you’ll need to decide if the investment is worth it.
If you’re taking a digital marketing course to improve your career prospects, it’s important to consider the return on investment. Will the course help you get a job or earn a promotion? If so, the cost may be worth it.
If you’re taking a digital marketing course to grow your business, you’ll need to consider the time investment. Can you afford to take the time away from your business to complete the course?
Either way, be sure to compare the cost of the course with the potential benefits before you enroll.
2. Get Your Tech Squared Away
Before you start your digital marketing course, make sure you have the technical requirements squared away. Most courses will require access to a computer and the internet.
You’ll also need to create an account with the platform where the course is being offered. This is usually a learning management system (LMS) like Blackboard, Moodle, or Canvas.
If you’re not sure how to set up an account or access the course, reach out to the customer support team for help.
3. Use The Right Study Resources
When you’re taking an online digital marketing course, you’ll want to make sure you’re using the right study resources.
The most important resource is the course itself. Be sure to read the lectures and complete the assignments.
In addition, there are a number of great books and websites that can help you learn more about digital marketing. A few of our favorites include:
- The Beginner’s Guide to Digital Marketing by HubSpot
- The Advanced Guide to Content Marketing by Neil Patel
- Moz’s Beginner’s Guide to SEO
Remember, the goal is to learn as much as you can about digital marketing. So, be sure to use all of the resources at your disposal.
By following these tips, you’ll be on your way to success in your digital marketing course. Just remember to stay focused and dedicated, and you’ll reach your goals in no time.
Related Questions About Digital Marketing Courses
Are There Free Online Marketing Courses?
Yes, there are many free online marketing courses available. However, these courses typically don’t offer the same depth of learning as a paid course.
If you’re serious about learning digital marketing, we recommend enrolling in a paid course. While they may cost more upfront, you’ll get access to better resources and support which can help you learn more effectively.
How Long Is The Average Online Marketing Course?
Most online marketing courses are between four and eight weeks long. This includes both self-paced and instructor-led courses.
Of course, the length of the course will vary depending on the type of digital marketing you’re learning. For example, a social media marketing course may be shorter than an SEO course.
What factors matter in the journey of digital marketing?
There are a number of factors that matter when it comes to digital marketing. These include:
The type of digital marketing you’re doing
Your goals for digital marketing
The resources you have available
Your level of experience
By keeping these factors in mind, you’ll be on your way to digital marketing success.
What Jobs Can You Get After Completing An Online Marketing Course?
A digital marketing course can prepare you for a number of different digital marketing roles. These include:
– Social media manager
– Content marketer
– SEO specialist
– PPC specialist
– Email marketer
– Analytics expert
Of course, the exact job you’ll get will depend on your experience and skills. But, completing a digital marketing course is a great way to start your digital marketing career.
How Much Do Online Marketing Classes Cost?
The cost of online marketing classes can vary depending on the type, of course, you’re taking. Generally, digital marketing courses range from $50 to $500.
Of course, the exact cost will depend on the length and depth of the course. For example, a shorter introductory course may be less expensive than a longer, more comprehensive course.
What Skills Or Experience Do I Need To Already Have, Before Starting To Learn Digital Marketing?
You don’t need any specific skills or experience to learn digital marketing. However, it may be helpful to have some basic knowledge of marketing and/or business.
What Kinds Of Careers Can I Pursue With A Background In Digital Marketing?
There are a number of digital marketing roles you can pursue with a background in digital marketing. These include:
Social media manager
Content marketer
SEO specialist
PPC specialist
Email marketer
Analytics expert
Of course, the exact job you’ll get will depend on your experience and skills. But, completing a digital marketing course is a great way to start your digital marketing career.
How Do I Know If Learning Digital Marketing Is Right For Me?
Digital marketing is right for you, ask yourself the following questions:
What are my goals?
Do I have the time to commit to a course?
Do I have the resources available to me?
If you can answer these questions positively, then digital marketing may be a good fit for you.
We hope this was informative and helped you understand a bit more about digital marketing courses.